![]() Recommending that customer relationship marketing (CRM) implementationīe undertaken as an enterprise-wide effort, the book explains how toĬonfigure the companyAEs internal operations and business processes via Material on return on investment (ROI) in CRM implementation. Company executives and decision-makers will find Managers, and other IS and IT personnel involved in an SAP CRM Technologists, operational managers, project managers, technical Personnel, as well as those on the technology side, such as The wide readership for this guide encompasses those on theīusiness side, including sales, marketing, and service and support Implementing SAP CRM: The Guide for Business and Technology APA style: Implementing SAP CRM: The Guide for Business and Technology Managers.Implementing SAP CRM: The Guide for Business and Technology Managers." Retrieved from MLA style: "Implementing SAP CRM: The Guide for Business and Technology Managers." The Free Library. ![]()
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